Sure, it's tempting to hold out until Black Friday to find the best deals, but you don't have to wake up early the day after Thanksgiving to score big savings on the tech you've been eyeing. Our product experts have seen plenty of great sales in the weeks leading up to the big shopping holiday,

Shoppers expect to find deep discounts on Black Friday, but a new study says many retailers create an illusion of a discount by hiking prices first.

While Black Friday proper won’t arrive until next week, there are already some impressive offers you can start shopping now. Standout discounts include 25% off all of Away’s best-selling luggage, DreamCloud mattresses starting at $419 and 25% off everything at Brooklinen, plus wide-ranging early sales from big retailers like Amazon.