Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...
The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing ...
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how ...
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...
Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...
iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...
Excellent choice! This is exclusive Campaign content. Sign in or join our top subscription tier, The Knowledge, today.
In a career spanning 23 years, Lulu Raghavan has achieved the impressive feat of rising through the ranks from junior manager to president of APAC. Joining branding consultancy Landor as a naming ...
In the fast-evolving world of digital project management, Tan stands out as an exceptional leader who deftly harnesses tech for operational excellence. As the process implementation lead of Oliver+, ...